existing Mesotherapy also male !!!!!!! The male grooming, rising. Your preferences
is clear: the cosmetics is not only women's domain. More men in the world consume products for skin care. While the worldwide sales of male cosmetics is growing twice that of women's items. Argentina continues the trend.
According to a study commissioned by Biotherm Homme, a leading brand in the segment for 98% of men look great help to improve quality of life. For that reason they invest, on average, a 1 hour 45 minutes daily grooming, and between 90 and 230 pesos a month on beauty products. Thus was born a new category of men who care about aesthetics because he considers it a duty to those around him.
Concerns What are the issues of concern to men?
Wrinkles on the face, eye bags, dirt, moisture from the skin, baldness and sagging in the abdomen. That's why more than half of men surveyed (55%) consider a must care for hair and skin. And they need
treatments that include male characteristics. Is that they have the skin to 25% thicker than women, with more hair, sebum and more prone to acne, blackheads and shine. The phenomenon is also reflected in the specialist clinics, where more men of all ages come for advice on how to mitigate aging.
"Men are no longer ashamed to care. It stopped being a taboo subject. That is why today 20% of the patients we serve are men. They seek treatment for short sessions, not take away many hours, and with natural-looking results, so do not attract attention. Even for prefer day care to wash your face with a soap handler routine to perform several steps. They are more practical in nature, "says dermatologist Velia Lemel, a member of the Argentina Society of Dermatology and Chief of Velia Lemel, Skin & Laser. According to this expert, botulinum toxin in front, brow and crow's feet and furrows to neutralize prevent frown lines is simply the best.
still sagging treatments that use radio frequency and achieve similar effects to a progressive lifting, and mesotherapy hair to increase hair growth after microinjections of vitamins and fortifying that is applied to the scalp. There are those who seek more radical solutions and decide to bet on the operating room. "The most common interventions were always male on the face, such as rhinoplasty (nose surgery), blepharoplasty (bagged), and fills minilifting. However, in the last two years significantly increased body interventions.
are now lipo very common in the abdomen, waist and chest area, "says the plastic surgeon Monica Milito, who heads the military clinic, where today, 10 patients they see, three are male. After 45 years, improve the appearance of the neck and lower chin are also concerns common. "I do a lot of skin in these areas stretching treatments that act on the new formation of collagen and the re of the existing" says Roberto Cattaneo surgeon, by Advance Laser Center. More frequent than they are supposed to be permanent laser hair removal. "Many heterosexual men attending this method to reduce the hair on the back and neck," says Lemel. Is that the hair often brings plenty of problems that go beyond aesthetics. " Thus, while the male concern for aesthetics grows, multiplies cosmetics market alternatives to provide solutions to diverse problems. In Argentina, sales of products for them increased by 20% in average in the last year. And everything indicates that this market will continue to grow.
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